COMPARISON
Keos vs traditional CDPs
CDPs assemble profiles. Keos turns trusted profiles into real-time decisions and actions.
CDPs unify customer profiles. Keos uses unified profiles inside a Decision Intelligence Platform to predict, recommend, and automate next-best actions.
| Dimension | Keos | Alternative |
|---|---|---|
| Output | Decisions + actions | Profiles + audiences |
| Activation | Native journeys + agents | Export to tools |
| Revenue ops | Built-in Revenue OS | External CRM |